Unit 4: Tourism in Theoretical Perspectives

Tourism in Theoretical Perspectives Tourism is a complex and multi-dimensional phenomenon that can be studied from different theoretical perspectives. Here are some theoretical perspectives that are commonly applied to the study of tourism: Economic perspective: The economic perspective focuses on the role of tourism in generating income and employment, as well as its impact on […]

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Unit 9: Hospitality Marketing and Sales Techniques

Personal Sales in Hospitality (Prospecting, Preparation for the Presentation Sales Call,
The Presentation Sales Call, Improving Sales Productivity), Telephone Sales in
Hospitality (Basics of Telephone Communication, Outgoing Calls, Incoming Calls,
Telephone Sales Operations), Internal Marketing and Sales in Hospitality (Introduction to
Internal Marketing in Hospitality, Establishing an Internal Marketing Plan, Empowering
Employees to Deliver Quality Service), Internal Merchandising (Guest-Contact Areas,
Back-of-the-house Areas), Special Services and In-House Promotions

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Hospitality Marketing and Sales Notes

Hospitality Marketing and Sales is a dynamic and an exciting field, a key tool in understanding
and tackling the challenges hospitality organisation/industry faces globally, and in Nepal. This
course presents in-depth understanding of the modern day hospitality marketing concepts, with
theoretical as well as practical insights on this evolving discipline.

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Unit 2 : Culinary History

Introduction of culinary history Culinary history is the study of the evolution of food and cooking techniques throughout human history. It explores how food has been produced, prepared, and consumed by different cultures and societies, as well as the social, economic, and cultural factors that have shaped culinary traditions over time. Culinary history dates back […]

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Unit 1 : Overview of Catering Industry

Introduction of catering industry The catering industry refers to businesses that provide food and beverage services for events, parties, and other occasions. Catering can be done on-site or off-site, and can range from small gatherings to large events such as weddings, conferences, and corporate functions. Catering services can include menu planning, food preparation and cooking, […]

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