Unit 6: Marketing Plan and the 8 Ps

Definition: A marketing plan is a comprehensive document that outlines a company’s marketing strategy, including its target audience, marketing goals, and tactics to achieve those goals. The marketing plan is an important tool for businesses because it helps to ensure that their marketing efforts are aligned with their overall business goals and objectives. The 8 […]

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Unit 5: Marketing Information and Research

Marketing Intelligence- Internal Company Sources, Competitor Information, Marketing
Information Systems, Marketing Research- Secondary Research, Syndicated Studies,
Primary Research, Importance of Marketing Research, Common Concerns in Hospitality
Marketing Research- Who Are Our Customers, Product Research: What Do Our
Customers Want, Copy Testing, Tracking Studies, The Research Process- Problem
Dentition, Research Design and Implementation, Data Analysis and Interpretation,
2
Preparation of the Research Report, Consumer Information: Mining the Guest Database- Tracking Guest Transactions, Frequency Marketing, Using the DBM Program

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Unit 4: Market Segmentation, Targeting, and Positioning

Markets: A market refers to a place, physical or virtual, where buyers and sellers come together to exchange goods, services, or financial instruments. The purpose of a market is to facilitate transactions between buyers and sellers, and to provide a mechanism for prices to be determined based on supply and demand. Markets can be categorized […]

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Unit 3: Hospitality Marketing Environment

Definition: The hospitality marketing environment refers to the various external factors that impact the marketing and promotion of hospitality businesses such as hotels, resorts, restaurants, and other travel and leisure businesses. These external factors can be broadly categorized into: Macro-economic factors: This includes the overall economic conditions of a country, such as inflation, interest rates, […]

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Unit 2: Understanding the Behavior of Hospitality Consumers

Introduction: Answer:-Hospitality consumer behavior refers to the actions and decisions of individuals who purchase and use hospitality products and services. Understanding consumer behavior is critical for hospitality businesses as it helps them to design and deliver products and services that meet the needs and expectations of their target market. Factors that influence hospitality consumer behavior […]

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Unit 1: Introduction to Hospitality Services Marketing

What is hospitality services marketing? Answer:- Hospitality services marketing refers to the process of promoting and selling products and services within the hospitality industry. This industry includes a wide range of businesses such as hotels, resorts, restaurants, cafes, spas, and event venues. The marketing of these services often focuses on creating a positive image of […]

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