BHM Study Notes
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Tourism in Theoretical Perspectives Tourism is a complex and multi-dimensional phenomenon that can be studied from different theoretical perspectives. Here are some theoretical perspectives that are commonly applied to the study of tourism: Economic perspective: The economic perspective focuses on the role of tourism in generating income and employment, as well as its impact on […]
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Concept of tourism resources and products, Characteristics of tourism products, Types of
tourism products, Distribution of tourism products.
Travel in early and Medieval Times, Modern Tourism- growth and development, Recent
Trends of Tourism
Introduction, Tourism Concept, Nature and Characteristics, Types of Tourism and Tourist,
Benefits and Costs of Tourism, Basic components of tourism, Motivation and Decision- making behavior of tourists, cross country features of tourists.
Personal Sales in Hospitality (Prospecting, Preparation for the Presentation Sales Call,
The Presentation Sales Call, Improving Sales Productivity), Telephone Sales in
Hospitality (Basics of Telephone Communication, Outgoing Calls, Incoming Calls,
Telephone Sales Operations), Internal Marketing and Sales in Hospitality (Introduction to
Internal Marketing in Hospitality, Establishing an Internal Marketing Plan, Empowering
Employees to Deliver Quality Service), Internal Merchandising (Guest-Contact Areas,
Back-of-the-house Areas), Special Services and In-House Promotions
Hospitality Marketing and Sales is a dynamic and an exciting field, a key tool in understanding
and tackling the challenges hospitality organisation/industry faces globally, and in Nepal. This
course presents in-depth understanding of the modern day hospitality marketing concepts, with
theoretical as well as practical insights on this evolving discipline.
Introduction to Hospitality Marketing and Sales, Management’s Role in Marketing and
Sales, The Importance of Marketing and Sales, Trends shaping the future of Hospitality
Marketing and Sales
Definition: A hospitality sales distribution system refers to the technology infrastructure and processes that enable hotels and other hospitality businesses to sell their products and services through various channels. The system typically includes a combination of software, hardware, and service providers that facilitate the distribution of inventory and pricing information across multiple distribution channels. The […]
Continue ReadingDefinition: A marketing plan is a comprehensive document that outlines a company’s marketing strategy, including its target audience, marketing goals, and tactics to achieve those goals. The marketing plan is an important tool for businesses because it helps to ensure that their marketing efforts are aligned with their overall business goals and objectives. The 8 […]
Continue ReadingMarketing Intelligence- Internal Company Sources, Competitor Information, Marketing
Information Systems, Marketing Research- Secondary Research, Syndicated Studies,
Primary Research, Importance of Marketing Research, Common Concerns in Hospitality
Marketing Research- Who Are Our Customers, Product Research: What Do Our
Customers Want, Copy Testing, Tracking Studies, The Research Process- Problem
Dentition, Research Design and Implementation, Data Analysis and Interpretation,
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Preparation of the Research Report, Consumer Information: Mining the Guest Database- Tracking Guest Transactions, Frequency Marketing, Using the DBM Program