Category: Fifth Semester

Markets: A market refers to a place, physical or virtual, where buyers and sellers come together to exchange goods, services, or financial instruments. The purpose of a market is to facilitate transactions between buyers and sellers, and to provide a mechanism for prices to be determined based on supply and demand. Markets can be categorized […]

Definition: The hospitality marketing environment refers to the various external factors that impact the marketing and promotion of hospitality businesses such as hotels, resorts, restaurants, and other travel and leisure businesses. These external factors can be broadly categorized into: Macro-economic factors: This includes the overall economic conditions of a country, such as inflation, interest rates, […]

Introduction: Answer:-Hospitality consumer behavior refers to the actions and decisions of individuals who purchase and use hospitality products and services. Understanding consumer behavior is critical for hospitality businesses as it helps them to design and deliver products and services that meet the needs and expectations of their target market. Factors that influence hospitality consumer behavior […]

What is hospitality services marketing? Answer:- Hospitality services marketing refers to the process of promoting and selling products and services within the hospitality industry. This industry includes a wide range of businesses such as hotels, resorts, restaurants, cafes, spas, and event venues. The marketing of these services often focuses on creating a positive image of […]