Unit 9: Hospitality Marketing and Sales Techniques
Personal Sales in Hospitality (Prospecting, Preparation for the Presentation Sales Call,
The Presentation Sales Call, Improving Sales Productivity), Telephone Sales in
Hospitality (Basics of Telephone Communication, Outgoing Calls, Incoming Calls,
Telephone Sales Operations), Internal Marketing and Sales in Hospitality (Introduction to
Internal Marketing in Hospitality, Establishing an Internal Marketing Plan, Empowering
Employees to Deliver Quality Service), Internal Merchandising (Guest-Contact Areas,
Back-of-the-house Areas), Special Services and In-House Promotions